Field notes.

Our products will be built from scratch, we aim to invite users to be part of the process. If prospective users give insights early on in the process, when the products are to be developed, we can implement inputs and feedback right from the start, resulting in better products.

One part of this process is product testing and we would like to take the opportunity share the lovely people, stories, and places that we get to know during this process.

RANIA RÖNNTOFT.

RANIA RÖNNTOFT.

Rania was one of our very first followers. She was also one of the first to back us on Kickstarter which helped us bringing the Ljung pants to life. This...

RANIA RÖNNTOFT.

Rania was one of our very first followers. She was also one of the first to back us on Kickstarter which helped us bringing the Ljung pants to life. This...

KRISTIN JONSSON.

KRISTIN JONSSON.

“I am a horse loving, travel addict” says Kristin. Growing up close to the lake Vättern and spending her summers on the Swedish west cost, horses have always been a...

KRISTIN JONSSON.

“I am a horse loving, travel addict” says Kristin. Growing up close to the lake Vättern and spending her summers on the Swedish west cost, horses have always been a...

CLARA EDWARDS.

CLARA EDWARDS.

Clara comes from Dalarna and was born on skis, she tell us. Skiing is still one of her biggest passions together with climbing, and she takes any opportunity she can...

CLARA EDWARDS.

Clara comes from Dalarna and was born on skis, she tell us. Skiing is still one of her biggest passions together with climbing, and she takes any opportunity she can...

KLAS TIGERSTRÖM.

KLAS TIGERSTRÖM.

Klas was born and raised in Falun, the county of Dalarna and nature has always been a top priority for him. After becoming a outdoor guide he started a guiding...

KLAS TIGERSTRÖM.

Klas was born and raised in Falun, the county of Dalarna and nature has always been a top priority for him. After becoming a outdoor guide he started a guiding...

JAKOB FORSSELL.

JAKOB FORSSELL.

This is Jakob, one of our first applicants for the Lupin t-shirt test, 29 years old and born in Östergötland.

JAKOB FORSSELL.

This is Jakob, one of our first applicants for the Lupin t-shirt test, 29 years old and born in Östergötland.

THE DENNBRINK BROTHERS.

THE DENNBRINK BROTHERS.

The three Dennbrink brothers: Peter, Fredrik and Henrik. All in their early forties and they all spend any possible moment together out in the nature. Blessed with likely minded families...

THE DENNBRINK BROTHERS.

The three Dennbrink brothers: Peter, Fredrik and Henrik. All in their early forties and they all spend any possible moment together out in the nature. Blessed with likely minded families...