This Privacy Policy sets out how and why we collect, store, process and share your personal data. We will always be transparent with you about what we do with your personal data. We respect and protect the privacy rights of our visitors, customers and any individuals in contact with Norra. We have adopted a Privacy Policy that guides how we collect, use, transfer and store the information that you provide us with or that we collect about you when interacting with Norra. This page is provided by Norra to show how we comply with applicable rules and regulations, help keep you fully informed about your rights and how you can enforce your rights. By visiting, you accept and consent to the practices described in this Privacy Policy.


1.1 Cookies are used on our site in order to improve your experience. As you navigate our site, your preferences are remembered by the temporary use of cookies, small text files saved on your device by the browser you use. Cookies let our systems find information about your browser as well as monitor the navigational patterns while you are browsing the site. Site users have the option to accept or disable cookies through their browsers, as well as being notified when a cookie should be activated. This enables you to reject usage of this cookie, or erase the cookie at the end of your visit. If you disable your cookies or erase cookies, your user experience may be limited.

1.2 Site statistic web data is collected with tools such as Google Analytics to analyse the performance of our site and monitor user trends on the site. Analytical data such as hits to our server, traffic patterns and page views shows us where our audience is coming from and how they interact with the site. This type of collected information is aggregated and anonymous, and therefore does not personally identify specific site users. We also use IP-anonymization which shortens and anonymizes your IP-address before it’s stored on Googles servers. In addition, our site may utilize “web beacons, “pixel tags” or other tracking technologies to study the actions of our users through non-personally identifiable information. This data is aggregated and monitored to help us improve our services and the overall experience of the site.



2.1 If you do not accept Norra’s use of cookies on our website, you may configure your browser settings to prevent it from accepting cookies.

2.2 How to manage subscriptions from Norra emails:
Go to the latest email received from us, head to the bottom of the email and click “Update preferences” to update your email preferences or “Unsubscribe” to unsubscribe from all Norra email communication. Please note that this means you may miss important information.

2.3 How to manage and reject Google Analytics site tracking:
You can opt out of all Google Analytics site tracking, including any other sites that use Google Analytics via this link. You can learn more about Google Analytics and how your data is safeguarded 
via this link.



This policy regards integrity and marketing, (“Privacy Policy”) and explains how Norra Outdoor AB, org nr 559169-2651, Fredsgatan 14, 14930, Nynäshamn, Sweden with email, (“Norra”, “we”) we collect, use, transfer and store personal data site visitors, customers and any persons in contact with Norra (“users”).

3.1 The privacy policy applies when; being in contact with Norra, being close to a purchase, making a purchase or in any other way communicating with Norra.



Norra is responsible for Norra’s handling of your personal data when interacting with us and secures that it follows applicable laws and regulations.



5.1 In order to visit our webpage, buy our goods or contact us in any way, we need to collect personal data about you.

5.2 Norra collect and process personal data about you when you visit our webpage, add products your cart, enter and complete the checkout, reach out to our customer care, sign up for our newsletter, restock notifications, waitlists and events. The information that we at Norra collect from you when you register to our newsletters, events, start and complete the purchasing process is required to enter into an agreement and for us to fulfil the agreement and provide the services and offers we have.

5.3 For all customers and users registered to our newsletter, we collect data about how you interact with our website, what information, products and services you have been interested in by reading an email or clicking a link.

5.4 For all customers we also store and handle any personal information related to past purchases.



6.1 For email subscribers

The personal data that we collect from email subscribers are:

  • Email
  • Name
  • IP-address and information about your website visit behaviour

6.2 For customers

The personal data that we collect from customers are:

  • Email
  • IP-address and information about your website visit behaviour
  • First name
  • Last name
  • Address
  • Telephone number
  • Order information

6.3 For users starting the purchasing process:

The personal data that we collect from users starting an order:

  • Email
  • IP-address and information about your website visit behaviour
  • First name
  • Last name
  • Address
  • Telephone number
  • Order information

6.4 For users of Norra customer care and support channels

  • Email
  • First name
  • Last name
  • Facebook account information
  • Twitter account information
  • Other personal information provided by the user in order to resolve any errand or issue



Norra process your personal data for the following purposes:

  • To fulfil our responsibilities to you as a user of our webpages, services or products.
  • To support you in case of problems with our webpages, services or products.
  • To improve our webpages, services or products.
  • To communicate informational updates and marketing messages via email or telephone.
  • To collect and make customer, marketing or other types of analyses
  • To prevent fraud
  • To follow applicable laws and regulations



We treat your personal information to:

  • fulfil the contract and/or agreement with you, providing our products and services
  • comply with legal obligations, for instance keeping records for accounting or VAT reporting to comply with local financial regulation
  • to cater to the legitimate interests of users, customers and visitors, for instance sending information about goods and services users have shown interest in or carrying out analyses, segmentation and profiling to improve the relevance of and tailor information about products, services and events to users
  • to cater to our own legitimate interests, for instance tracking site behaviour, interactions and user interests in our information, products and services to provide correct information, services and products as well as personal offers or collecting feedback to improve our products or services or performing analyses, segmentations and profiling of users and user data to allocate our resources, change, improve and expand our products and services

Norra does not process any sensitive personal data, .e.g financial information, health information, religious beliefs etc.


9.1 Norra will use profiling and process your personal data to understand how you have been using our web, which of our products, services and offers you have been interested in, which of our newsletters you interacted with and which of our events you signed up to. This information is processed in order to tailor products and services to your interests.

Norra will also use profiling of personal data to understand customer demographics and behavior in order to identify and market our products and services to new user groups.

Finally, Norra will also use profiling of personal data to avoid advertising to existing customers on Facebook, Instagram and other social networks.

9.2 You may at any time object to the processing of personal data through profiling. Do this by emailing Norra’s privacy contact at Once we has received your notification, we will cease processing your personal information for this purpose.



10.1 Your personal information will only be stored as long as there is a need to save them to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. Norra may save the data longer if necessary to comply with legal requirements or to monitor Norra’s legal interests, such as if there is a legal process going on.

10.2 Norra saves user information for a maximum of 24 months after the customer last interacted with Norra.

10.3 Norra saves account and customer information for as long as an account or customer have an Norra account.



11.1 Norra may disclose your information to third parties in accordance with the Privacy Policy. Such transfers information may include, but is not limited to:

  • Transfer of name, address, phone number and email to logistics partners to deliver your order
  • Transfer of name, email and country to advertising platforms such as Facebook for profiling or for exclusion of the user from advertising on said platforms
  • Transfer of name, address, phone number, email to CRM tools in order to respond to provide customer support, send transactional or marketing emails

11.2 Third party which Norra discloses information to or otherwise provides information about a user, account holder or customer may use the information only for the purposes of selling and marketing Norra’s services and products or for the purpose of providing services related to Norra’s agreement with you as a user, account holder or customer.

11.3 Personal data may also be disclosed by Norra’s necessary to comply with applicable legal requirements or government requirements, to safeguard Norra’s legal interests or to detect and prevent fraud and other security or technical issues.

11.4 Norra may transfer your personal data to countries outside the EU / EEA, if any of Norra’s suppliers or partners are located there. If personal data is transferred to any country outside the EU / EEA, Norra will take steps to ensure that personal data remain protected and also take the necessary steps to legally transfer personal data to non-EU / EEA countries.

11.5 We will not sell your personal information to third parties unless we have your permission.

11.6 We reserve the right to disclose and transfer personal information about customers and subscribers to a buyer in the eventual sale of parts of or the entirety of the company Norra Outdoor AB.



12.1 Norra has the right to change the Privacy Policy at any time. Norra will promptly notify you of any changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with Norra before the amended Privacy Policy enters into force. You can terminate the agreement by contacting Norra at at any time.



You should always be able to feel confident when you submit your personal information to us. Norra has therefore taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about users, account holders and customers is stored in a database that is protected by permission management and firewall.



14.1 Norra is responsible for processing your personal data in accordance with applicable legislation.

14.2 Norra will, at your request or on its own initiative, rectify, disassociate, delete or supplement information that is found to be incorrect, incomplete or misleading.

14.3 You are entitled to request:

14.3.1 Access to your personal information. This means that you are entitled to request a registry outline of the processing we conduct regarding your personal data. You are also entitled to receive a copy of the personal data being processed. You are entitled to once a calendar year, by written application, receive a registry extract from which personal data are registered about you, the purpose of the treatment and the recipients the information has been provided or to be disclosed. You also have the right to receive information on where the data has been retrieved if personal data have not been collected from you, the existence of automated decision making (including profiling) and the predicted period during which the data will be stored or the criteria used to determine this period. You also have the right to obtain information about your other rights listed in this paragraph in the registry extract.

14.3.2 Correction of your personal data. We will prompt you to correct the incorrect or incomplete information we process about you as quickly as possible.

14.3.3 Deletion of your personal information. This means that you are entitled to request that your personal data be removed if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we can not immediately delete your personal data in, for example, accounting and tax laws. We will then end the processing done for purposes other than complying with the legislation.

14.3.4 Limitation of treatment. This means that your personal information is marked so that they can only be processed for certain delimited purposes. For example, you may request a limitation when you consider your information incorrect and you have requested a correction. Meanwhile, the accuracy of the data is investigated, their treatment will be limited. Norra will notify each recipient of the personal data disclosed in paragraph 10 above about any corrections or deletion of data, as well as limitation of processing of data.

14.3.5 You are entitled to data portability. It implies the right to, under certain conditions, extract and transfer your personal data in a structured, widely used, and machine-readable format to another personally responsible person.

14.3.6 You are entitled to object to personal data processing performed on the basis of a balance of interest. If you object to such treatment, we will only continue treatment if there are legitimate reasons for treatment that weigh heavier than your interests.

14.3.7 If you do not wish to process your personal data for direct marketing, you are always entitled to object to such treatment by sending an email to Once we have received your objection, we will cease processing your personal data for such marketing purposes.

14.5 Issuing a request. To enforce any of the above rights, please email We will respond to any of the above requests within five business days and comply with the request within 28 days. You may issue such request up to once per year. If you wish to issue requests more frequently, we reserve the right to charge a reasonable fee to compensate for the administrative costs of complying with the request.



Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal information or if you wish to request a registry extract. Our contact information can be found below.

Fredsgatan 14
14930 Nynäshamn

Free shipping and returns within Sweden over 1000 SEK.