FIELD NOTES.
HOME AWAY FROM HOME.
Norra’s products will be built from scratch, we aim to invite users to be part of the process. If prospective users give insights early on in the process, when the products are to be developed, we can implement inputs and feedback right from the start, resulting in better products.
One part of this process is product testing and we would like to take the opportunity share the lovely people, stories, and places that we get to know during this process.
ANNA GROS.
This is Anna Gros, a 31-year-old adventurer. One could say that she loves all outdoor activities 🙂 everything from cycling, kitesurfing, sailing to skiing. She works as a sociologist and a climate activist. Her passion for the outdoor life and desire to engage others fuels her pursuit of new adventures and projects.
ADAM ALDERIN JONSSON.
This is Adam, one of our great friends and supporters that have been with us almost from the start. Adam is a passionate outdoor person that combines his profession as a marketing expert with the joy of being outside, and if you look closely you might spot him once or twice on our webpage.
PONTUS KARÉN.
It's all about food and the nature. This is Pontus Karén, he is 32 years old and made a big change in his life as he took his profession from the big city restaurants to a life in the Swedish mountains around Funäsdalen.
ÅSA HELLMAN.
This is Åsa, she lives in Gothenburg and one should not be surprised if you see her with a camera in her hand. As a trade she works with digital design and it is not hard to guess that photography is one of her great passions in life, that in combination with being outside.
MACIEK MALGORZACIAK.
Born in Poland, living in Sweden. Maciek is 23 years old and lives in Nynäshamn. You could almost say that it is just next door to our office as Nynäshamn is a quite small city.
PATRIK NYLEN.
This is Patrik and he knows everything there is to know about sunrises. He lives in Tåbäcken, a very small Swedish village close to Storfors. His greatest passion is to capture the beauty of the sun when nature is just about to wake up.
HENRIK EDIN.
This is Henrik, he is 40 years old and lives in Örnsköldsvik. In the very heart of the “High coast”, he tells me. He spends most of his free time with the camera capturing the surrounding nature.
RONJA ARUM.
“Outdoor to me essentially means freedom. It can mean taking a break from it all, recharging the batteries and realigning myself. Or it can be challenging myself both physically and mentally, by pushing my limits under extreme conditions. Regardless, it is my freedom of choice and I choose the outdoors”
CHARLES KARJALAINEN.
Charles is 30 years old and comes from Dalarna. Father to William and master to a Jack Russel terrier named Kajsa. He is a former professional musician, but currently working with IT while studying to become a mountain guide.
PIERRE MANGEZ.
Pierre is 33 year old Frenchman who has spent his last 10 years in Stockholm, creating and leading tours in the nature around Stockholm. Together with his friend Pieter he run the outdoor guiding company The Green Trails.
JOSEPH ERIKSSON.
Joseph lives in Stockholm with his partner Emma and their daughter Billie. He is a professional film photographer and he tells me that his profession has taken him on the most fantastic adventures.
FREDRIK TELLÉUS.
Fredrik lives in Gothenburg and has two children who are nine years old.
He has been working part-time as a photographer for three years focusing on photographing outdoor life and outdoor products.
MATILDA THORSELL AND DAVID LENNEBLAD.
Matilda Thorsell and David Lenneblad live together in a small village in Dalarna called Bispberg. David moved from Västergötland just over a year ago up to Dalarna where Matilda was born and raised.
JOAKIM VATNALAND.
Joakim Vatnaland, 29 years old, born and raised in Bergen. Ever since he was 14 years old and participated in his first DNT-trip, nature has been a big part of his upbringing and life.
LINDA ÅKERBERG.
Linda is a person with passion for nature and personal development. Combining her adventures with work, she makes a living as a photographer, writer, public speaker, tour leader, blogger and much more. She runs the adventure blog wilderness-stories.com where thousands of people follows her life every day.
ADAM POWERS.
“Sweden is by far one of the most magical places in the summer. The light is special and the sounds are so unique. Sometimes I can forget I’m in Europe and feel as if I am in some exotic landscape.”
HENRIK DAHLSTEDT.
Together they have been climbing, paragliding, biking and hiking throughout Sweden, Norway, Germany, Austria, Italy, Switzerland and France.
JON PERSSON.
Jon Person is 17 years old and this year he competed in the worlds championship in Freestyle kayaking.
RANIA RÖNNTOFT.
Rania was one of our very first followers. She was also one of the first to back us on Kickstarter which helped us bringing the Ljung pants to life.
KRISTIN JONSSON.
“I am a horse loving, travel addict” says Kristin. Growing up close to the lake Vättern and spending her summers on the Swedish west cost, horses have always been a big part of her life.
CLARA EDWARDS.
Clara comes from Dalarna and was born on skis, she tell us. Skiing is still one of her biggest passions together with climbing, and she takes any opportunity she can to get out on her skis.
KLAS TIGERSTRÖM.
Klas was born and raised in Falun, the county of Dalarna and nature has always been a top priority for him. After becoming a outdoor guide he started a guiding company that he had running for 10 years in the very north part of Sweden.
JAKOB FORSSELL.
This is Jakob, one of our first applicants for the Lupin t-shirt test, 29 years old and born in Östergötland.
THE DENNBRINK BROTHERS.
The three Dennbrink brothers, Peter, Fredrik and Henrik. All in their early forties and they all spend any possible moment together out in the nature. Blessed with likely minded families they enjoy anything from fishing, hiking, running, surfing, climbing, skiing or biking.
SOFIA JOHANSSON.
Sofia was born and raised in Stockholm and that is also where she currently lives and work. But despite living in Sweden’s largest city her life is all about being in the nature. And she is definitely taking any opportunity she can to go remote and far from civilisation and the big cities.
THOMAS IVUNG.
Early on last summer we got the chans to get to know Thomas Ivung. Thomas lives in the great outdoor kingdom of Mullsjö just west of Vättern in the middle of Sweden. He is an extremely humble person and a father of three. Most of his time outside he spends in the local forests seeking peace and quiet.
THOMAS WIJK.
I take every opportunity I can to be outside with my son or the hole family says Thomas Wijk. Thomas is 44 years old, born and raised in Västerås.
Anything, Thomas continues when we ask him what he enjoys doing in the outdoors, just a walk or a Swedish fika on a rock.
STINA JOHANSSON.
Last summer we got to know Stina, who lives in the town Volda on Vestlandet in Norway. She left the life in the city for the Norwegian mountains; to live closer to the nature and have more time to be outdoors.
