Product range.

As mentioned before the goal is to offer honest, uncomplicated and functional gear from carefully selected and sustainable materials. And ultimately be able to offer a full collection of outdoor gear.

To be able to get at good focus and also plan ahead, have I stated three general product categories.

Essentials:
– Outdoor gear that is extremely multifunctional.

Specifics:
– Outdoor gear that has slightly more features, possibly for more specific activities.

Innovations:
– Outdoor gear that pushes the limits and challenges current status quo.


One of the overall ideas is to only launch a new product or concept when it is ready and not follow a specific season deadline. Since we only sell directly to you there is no need to follow the same pattern as the traditional retailers do.

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