Multifaceted outdoor.
I live, work and play in the archipelago south of Stockholm in a small town called Nynäshamn. And outdoor is
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On the search.
Last week was spent in Munich, visiting two trade shows. First up was the Ispo show. Ispo is one of
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The studio.
As mentioned earlier one could say that this journey began 1,5 years ago when I started up the design studios
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Cornerstone four.
A direct to you model. The idea of making the distance to the customers much shorter. Selling directly to you without
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Cornerstone three.
Outstanding production. A part of the design philosophy is that a product is not designed until it has been produced.
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Cornerstone two.
By nature in nature.  Sustainability should be part of the core and a fundamental condition for NORRA. I am humble to
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Cornerstone one.
Function made classic. Function means a great deal and “form follows function”  has always been a key influence of mine. Keeping
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An outdoor brand.
It is quite simple; I love being outdoor and I love gear. The idea of combining the two is something
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norra logo with mission text - honest, uncomplicated and functional gear from carefully selected and sustainable materials.
Welcome to NORRA.
Norra is the idea of combining a burning passion for the outdoors with the burning passion for product design and
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