NORRA.

Cornerstone two.

Cornerstone two.

By nature in nature. 

Sustainability should be part of the core and a fundamental condition for NORRA. I am humble to this cornerstone. And this will for sure be a learning as we go area.

I have set up these initial guidelines to follow:

1. Focus on making long lasting gear that doesn’t break, can be repaired and will look contemporary year after year.

2. Always choose the most sustainable option available.

3. Constantly improve inline products as new more sustainable options are presented.

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Cornerstone one.

Cornerstone one.

Function made classic.

Function means a great deal and “form follows function”  has always been a key influence of mine. Keeping the products as pure as possible, letting the materials and function be the main influence of innovation.

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An outdoor brand.

An outdoor brand.

It is quite simple; I love being outdoor and I love gear. The idea of combining the two is something that I have had the opportunity to do since I graduated from design school. However this time I would like to try to do things a bit different to how I have done things in the past. Writing a blog is for sure one thing. I want share the behind the scene, showing how the work is done, designing and devolving gear. And hopefully get your input already during the development.

The mission is to create honest, uncomplicated and functional gear from carefully selected and sustainable materials and I have tried to formulate how to do this by four cornerstones:

– Function made classic.
– By nature in nature.
– Outstanding production.
– A direct to you model.

More info on each cornerstone in following posts. So stay tuned!

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Welcome to NORRA.

Welcome to NORRA.

Norra is the idea of combining a burning passion for the outdoors with the burning passion for product design and development. The mission is to create honest, uncomplicated and functional gear from carefully selected and sustainable materials.

It all started 1,5 years ago when I moved to the archipelago outside Stockholm in Sweden and started up Norra Studios. Norra Studios is a small outdoor oriented design studio that I started up after spending the past 7 years designing and developing backpacks and bags for the Swedish outdoor brand Haglöfs.
During past 1,5 years have Norra Studios been working with clients like Silva, Helly Hansen, Peak Performance and Loop tackle design.

The idea of creating an independent brand has always been in the back of my head and starting up Norra Studios have given me the possibility to slowly breed my own ideas.

I wanted to share this journey from the start and I hope to be able give an inside view of what goes on when design/development outdoor gear and building a brand. As always the road is never straight and I’m humble to the challenges ahead and extremely excited that this journey has begun. Any comments or feedback are highly appreciated!

Hope that you will enjoy reading and follow the journey.

All the best
Jacob

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