Leaving plastic packaging behind.

Leaving plastic packaging behind.

Packaging is an essential part of the brand experience, especially when running an e-commerce store. There are many aspects to take into account, and time is now right to rethink the way we package our products and take the opportunity to see if we can improve our packaging.

The main reason for this rework was to see if we could find an alternative to all the plastics that we are currently using. Even though we are using some recycled plastics, plastic still originates from a finite source, and finding a renewable source is highly desirable.

We also wanted to see if we could improve the functionally of the packaging, making it easier for you to return your product in the same package, if needed.

It all starts with understanding the product journey, from the very start all the way home to you.

The main function for our packaging is of course to protect the products. The whole product journey has to be considered to understand what type of protection is needed in different parts of the journey. It starts at the sewing factory; once the product is finished we need to protect each and every single item separately. This is most commonly done by using a thin plastic bag. This is the first layer of protection. All these bags are then put into a large shipping box. Once the products arrives at our warehouse, the thin plastic bags continues to keep the product safe during sorting and storing in our warehouse. Once an order is placed, many time with more than one item, we need another layer of protection that also can hold all the items in that specific order.

This means that we have three main components in our packaging that works as protection:

First layer of protection.
Shipping box from factory.
Second layer of protection.

One good thing with our current packaging is that it is quite minimalistic. We always use a bag as our second layer of protection, meaning no unnecessary air is being shipped. But even though we use a bag, it still originates from a finite source of material.


So what are we changing?

Removing the plastic means changing the first and second layer of protection. The thin plastic bags that works as the first layer will be replaced with a thin paper bag, and the second layer will be replace by a thicker paper bag. Both are made from FSC-certified paper.

The second layer will also include a second strip of tape, which will make it more convenient if you need to return the package.


When will this happen?

We have already started, and we do the change gradually. Products that are produced from now on will have the new bag, while products that we have in stock, will keep the old one. This means that some of you will still get the old packaging and some will get the new. Replacing all our packaging at once would mean loads of wasted packaging material, but we aim to have all plastic bags phased out during 2022.


Norra button, hook, elastic cord
Just three weeks post the ending of our first Kickstarter-campaign for our Ljung Outdoor Pants, we are pushing full throttle
Norra Ljung pants
Building the Kickstarter campaign. During the past weeks we have been working on getting the Kickstarter campaign site and video
It has been a few weeks since my last post and a lot things have happened during this period! This
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Design review of the new Polartec fleece.

Design review of the new Polartec fleece.


Time really flies and it has all ready been quite some time since the last update here on the blog. We have been, for a while, working on the next product and last Wednesday we did a short live presentation on Instagram.  If you missed the live show or would like an english version check out this blog post.  I figured it could be nice to post all info and the progress here as well. I hope you enjoy it!


This is a product that many have asked for and it was actually initiated back in 2019. When we where developing the Vide fleece jacket we also worked on a hoodie version. But for serval reasons we had to pause that project back then. However, now finally all pieces of the product development puzzel seems to find its places and we are pushing full throttle on this project. This also mean that we have gotten a pretty good start as we have been using the first prototype since 2019 now. 

Let's dive into the details. 

First, let's talk about the fit. For this product we wanted to find a fit that is somewhat more active but still comfy enough that one would like to wear it all the time. It is all about finding the right balance between too tight and too loose. 

We want the hoodie to have a slight tighter and slightly more tailored fit. It is also slightly longer in the back making it better suited for active activities. Still the fit is relaxed. 

If you would compare it to the Vide fleece, the Vide fleece is more like an over-shirt, more square and relaxed in its shape. I could almost see one using the Vide as an extra layer on-top of this new fleece.  

This however is also very much liked the fabric which we will talk about further down.


Before looking at the fabrics, let's have a look at the features. We have divided the futures into thee categories: Protection, organisation and ventilation.

1. Protection.
The most obvious one is of-course the hoody. 3d shaped, made from 3 fabric panels, give a great and balanced fit.
Moving from the top of the fleece down, the second one is the chin guard. A small detail where the inside zipper-placket fold up and over the zipper ending. Nothing invited here but an essential detail.
The final detail is the thumb holes. The arms are longer and the cuffs features a horizontal thumb holes. We have found that the horizontal orientation of the hole gives both the top of your hand and the palm really nice protection.

2. Organisation
The fleece features two zipped handpocket. The big difference here is that the inside lining fabric is the same durable fabric and the outside. This means you do not need to worry that the pocket lining will break.

3. Ventilation
A bit in line with the Vide fleece that you can adjust the opening this zipped hoodie can be opened both from the top and the bottom. Making is super easy to adjust and ventilate while still keeping the fleece on.

chin guard
Thumb holes

As any garment the fabric is one of the most important ingredients. The Vide fleece uses Polartecs first version of Power Air which is a great fabric and work in perfect harmoni with the Vide design. However for this fleece hoodie that fabric is just bit too heavy and bulky. The great news is that Polartec have further developed their Power Air technology and have now a couple of difference fabrics that all are based on that same innovative construction that sheds up to 80% less microfibres compare to traditional fleece fabrics. 

This version on Power Air is also made only from Polyester which made the recycling process much less complicated. The fiber content is 73% recycled Polyester, 27% Elastomultiester. It weights about 275g/m2 compared with the Vide fleece fabric the weights about 356g/m2

polartec power air

We are aiming for a price around 1400-1500sek where the completion is somewhere around 1900-2200sek.

Currently waiting on the first prototype which are coming next week so stay tuned for more info and another live presentation soon!


T-shirt sketches in notebook
Our vision is to make great and multi-functional gear and clothing that can be used for all kinds of outdoor
I just wanted dive a bit deeper into the fleece fabric that we will use in our ongoing fleece project. 
Why Kickstarter? As many of you already know, we have chosen to use the funding platform to launch our
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A small product.

A small product.



One of the most resource consuming steps in textil production is the dyeing process. The dyeing process is basically when a textil gets its color. This process has looked very much the same for a very long time and it has one big problem; it generates a lot of waste water.


One of the biggest problem with textile production today is the coloring process.
This process is a very water and chemical intense process that generates large amount of waste water.

For a recycled polyester textile the traditional production process looks like this:

1. Plastic gets recycled and cut into small flakes.
2. The plastic flakes are turned into small plastic pellets.
3. The pellets are melted and extruded into a yarn.
4. The yarn is then used to weave for example a fabric.
5. The fabric then goes through a coloring process that creates up to 22 liters of waste water for every yard of fabric made.


One of the most interesting solutions to this problem is called Solution Dye.

This is very much a similar process but with one big exception, the need of water is removed from the process.
Instead the colors are added already before the pellets are turned into a yarn.

1. Plastic gets recycled and cut into small flakes.
2. The plastic flakes are turing into plastic pellets.
3. Pre-colored pellets are added into the mix.
4. The pellets are melted and extruded into a yarn.
5. This yarn is then used to weave a finished and colourful fabric.


You have to start somewhere and this is where our Solution Dye journey begins. We have found an opportunity and are now exploring the possibilities to implement this technology on an extremely usable product, a belt. The use of belts has been documented back to the Bronze Age and be made from many different material and formed in many different shapes during the centuries since.

Together with the company E-dye we will make our belts form 100% recycled polyester with the Solution Dye colouring process.

webbing belt

Stay tuned for more information soon!


trucker vide
After a long long wait the production of the Vide fleece finally started to arrive. Last week we got the
Norra button, hook, elastic cord
Just three weeks post the ending of our first Kickstarter-campaign for our Ljung Outdoor Pants, we are pushing full throttle
Function made classic. Function means a great deal and “form follows function”  has always been a key influence of mine. Keeping
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Proto review of the Lind models.

Proto review of the Lind models.


Time really flies and it has all ready been two weeks since we showed the Lind prototypes live on Instagram. If you missed the live show, simply click the Instagram link to see it again.

I figured it could be nice to post all info and the progress here as well. I hope you enjoy it!



We decided to go with the name Lind, which is Lime tree in English. Suggested by Patrik, thank you! And thanks to the rest of you who sent in your proposals!

We felt that this was actually a perfect name since the Lime tree wood actually have simliar properties as the pants. The wood is light weight, and feels just like the Lind pants, very smooth on the surface.  Other great properties which is simliar is that the wood has good bending abilities. Just like the stretch in the fabric we use.

So it feels like a perfect match!

That leads us straight into the next topic. The fabric, which is a great part of how a garment feels and functions. 

It has been a bit tricky and we have been taking some different paths on this fabric journey but now we finally feel that we've found a great combination of fibres for the coming products. 

It is a combination of recycled nylon, virgin nylon and spandex . 

The fabric weights only 120g/sqm which makes it really light and packable. Even though it is such a light fabric, the combination of virgin nylon and recycled nylon makes it really durable. 

Another great benefit with this fabric is that it is quite fast drying, and if you look close you can see that the surface has small waviness to it. This prevents it from getting sticky on your legs if you get too hot. 

The stretch is 2-way and helps to keep its shape much better if you compare to a 4-way stretch. I often experience that when you wear pants from 100% 4-way stretch they always feel way to flimsy, like if you are wearing joggers or trainers and not proper pants. 

This fabric, thanks to the 2-way stretch, gives you great freedom of moment but the does not necessarily feel like trainers. 


Let's take a closer look at the pants and shorts. The fit is made to be kind of mid fit, they are not really loose or tight. The hem and legs are slightly slimmer as you in most occasion will wear these with summer shoes, sneakers or sandals.

In the hem of the pants you find a similar adjustment system as on Ljung pants but these you can tighten much much more making sure they stay up if you for example wear sandals. This also gives the hem a nice fold compared to if one would use an elastic cord then they would kind of wrinkle up instead.

You got two zipped leg pockets and a really nice feature, pitched by Anton, is that you can fold the pants inside and out into the right side pocket. This makes a great small storage bag if you are traveling and need to pack the pants or shorts.

Lind Pants
Lind pants
Lind shorts
Lind shorts

Stay tuned for more information soon!


It has been a few weeks since the last update and it is really about time to share some more
Producing textile products is quite complex, especially when working with technical and functional materials, as often used in the outdoors.
Norra button, hook, elastic cord
Just three weeks post the ending of our first Kickstarter-campaign for our Ljung Outdoor Pants, we are pushing full throttle
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Live – Design review 1.

Live – Design review 1.


Here is a short recap on last Thursdays live review on Instagram. If you missed it live, simply click the Instagram link to see it again.

Thanks to all of you who watched, and thanks for all the great feedback and input!  Here are some more pictures and info.

Some of you might have seen in the blog, that there has been some work going on, on an insulation jacket. Basically it is a very straight forward insulation piece that is aimed to work on its own or when layer with a shell of some sort. You can read more about this project here. 


The idea is to make this jacket in 100% recycled polyester and we are currently searching for main materials.

For filling we aim to use Primalofts recycled filling and for fabrics the key will be to find a light, yet durable fabric.

The top candidate at the moment is this 100% recycled polyester ripstop, which is highly packable and light weight (68g/sqm).

A lot of you have been asking for shorts and we have also been longing for a pair of pants that can compliment the Ljung pants during the hot summer days.

During the past months we have been working on a new concept, and I wanted to take the opportunity to share the progress and collect your valuable initial feedback. 

Brief design outlook:

Multifunctional, versatile and light weight hiking pants and shorts. Traditional design with clear functionality. Full stretch with a very high level of comfort.


Brief function outlook:

- Clean timeless design.
- Good fit, not too loose not too tight.
- Lightweight.
- Functional pockets.
- Adjustment possibilities.
- Quick drying.
- Extremely comfortable.


Brief price range outlook:

Our online price target is 800-1000 SEK.
The retail competition price 1400-1800 SEK.

These pants are going to be a single fabric product. A very light weight fabric that consist of 95% recycled nylon and 5% Polyurethane. The Polyurethane give the fabric some great stretch properties and the surface has a small wrinkle effect to it which prevents the fabric from sticking to your leg when to warm. The fabric weights 132g/sqm and mens size 48 will weight about 330 gram.


On these pants the hem adjustment is extended, making it possible to really tighten the hem around your vrist. We use the same durable aluminum hook as on the Ljung pants.




Stay tuned for more information soon!


Last week was spent in Munich, visiting two trade shows. First up was the Ispo show. Ispo is one of
Woven label
Define, refine and redefine. We are not only constantly evaluating our pants, we are also evaluating how and in what
T-shirt development
We are pushing forward with the design of the t-shirt and as this is supposed to be your go-to t-shirt
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