NORRA.

When one plus one becomes three.

When one plus one becomes three.

What began as a simple wind shield has now evolved into an even better product. As you know, we have been working on a new layer that complements our current offerings for some time now. Versatility is at the core of our brand and this upcoming product not only offers a wide range of uses on its own, but check out below how this one also utilizes one of our favourites for even more possibilities and use scenarios.

shirt

Hands up!

You won't believe it, but the new shirt pairs perfectly with our Vide fleece. It was a strange moment when things just aligned. We were trying on an earlier prototype and I had the Vide fleece under the shirt. It felt like they were meant to be together instantly.

We tweaked the snap buttons to match the snaps on the Vide fleece and added an extra row. Now, they snap together and the Vide becomes a great insulation liner. It's almost too good to be true. The summer shirt can now also be worn as a wind shirt, an overshirt, and even a fall jacket.

The challenge became to find a fabric that could work both as a shirt, without anything under, and as a overshirt where you would wear lika a t-shirt under to a jacket with padding. In other words a fabric that is light enough to wear as a first layer but strong and sturdy enough as a jacket. Can that even be made? I think we have found it 🙂

The fabric we found is a relative light and 100% recycled nylon form South Korea. It is woven with a narrow ripstop structure which gives that fabric a nice texture. The hand feel is solid even though it is such a light fabric and the face has a PFC-free water repellent dwr.

shirt

What about the weight?

We understand that weight is an important factor to consider when choosing your hiking gear. While there are certainly very lightweight options available, this shirt is not heavy at all. In fact, the medium size for men comes in at only 164 grams, taking into account all aspects of the shirt's design and construction that's really really good.


We should definitely mention that this shirt has two pockets for added convenience. And as a bonus, it can be turned inside out and conveniently stored in one of its own pockets.

What are your thoughts on color options? We'd love to hear your suggestions, please let us know in the comments below.

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Wool and wood in perfect harmony.

Wool and wood in perfect harmony.

As we are getting closer and closer to our next product launch, we want to give you some insight to the fabric that we will use for this sweater. As you might have seen in our previous posts, our aim with this one is to make a super versatile sweater, something in-between a first layer and a second layer. A sweater that can work in as many situations and temperatures a possible.

If you need just a little bit more warmth than what a Merino t-shirt can give? Use it as a first layer.
If you need just a little bit less warmth than what a Merino t-shirt plus a fleece can give? Use it as a second layer on top of the t-shirt. One could almost call this garment the perfect 1,5 layer, and you can not image how versatile it is.

wood

To be able to achieve this, we had to find the perfect balance between fabric type and fabric weight. As we have been in love with the Merino wool and Tencel combination since before, we thought that this could be a good path to follow again. So what is this combination and how is it made?

Tencel is a cellulose fiber that comes from the raw material wood. It is such a fine fiber that it is soft like silk to your skin. Not only is Tencel extremely smooth, it has also really good absorbent and evaporate properties. It means that it helps the merino wool to regulate your temperature and keeping you, not too warm, not too cold. The Tencel we use come from Lenzing, Lenzing has been protecting the production of Tencel for a long time and you can read more about their work here

Merino wool has some of the most astonishing qualities. It is a great insulator and has at the same time, great evaporate properties. It means that when you are in a cold climate, merino wool keeps you warm and when you are in a warm climate, merino wool cools you down.
It is also naturally anti-bacterial, which means that you can wear your t-shirt longer without starting to smell bad. Merino wool is also an organic and sustainable fiber from sheep in South Africa, guaranteed mulesing free.

wool

Ok, so the combination is the same as on the Lupin tee but what makes this work in a more versatile way? We would say the extra magic lies in the weight. This time we use a fabric weight that is about 50g/m2 more than in Lupin, total of approx 215g/m2. Simply not to light or too heavy.

The launch is getting closer and closer. 

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Proto-testing.

Proto-testing.

RIDE-HIKE-EAT.

YOUR EVERYDAY MULTI-ADVENTURE SWEATER.


Beyond a long sleeve sweater, your everyday multi-adventure sweater, thats it. Multi-purpose and multi-use is for sure one of the cornerstones in every product we launch and one of the key thoughts behind the brand. And for every product we launch it feels like we are getting better and better at finding those small tweaks that makes the product simply work and preform no matter what activity you use it in.

With this new merino sweater we are even closer to ticking all those boxes and last week we did a mini excursion testing the final details on the latest protos.

Ride hike eat

What better way to test it than on a ride-hike-eat excursion. We took our bikes and rode some mtb and gravel to a close by nature reserve here in Nynäshamn. A 30-40 minute ride later and we arrived at trail leading up to one of the higher peaks here in Nynäshamn. 

Ride hike eat
Ride hike eat

We left the bikes and hiked to the top, stunning 67 meters above the water line. Hang on, so how did the sweater preform on the bikes?  Really good actually, no surprise there. The slightly longer back makes sure your back is protected even when leaning forward. Even the main layout of the zipper is inspired from traditional bike sweaters, the long 1/3 zip gives you great possibilities to ventilate if you get too hot. 

The transition to hiking was not too bad either. The fabric ingredient Tencel, which is 40% of the mix, has really good absorbent and evaporate properties. This means that as we still where building up body heat as we hiked up to the top the fabric helped us regulated the temperature.   

Ride hike eat
Ride hike eat
Ride hike eat
Ride hike eat
Ride hike eat
Ride hike eat

Sometimes a small peak like 67 meters can give you great views and with all the leafs changing colors this time of the year, the view over the archipelago was amazing. 

We stopped on the top to make lunch and just as the Tencel helped us cool the down, the Merino wool now helped us keep warm and we could all agree that the other small details that we had changed prior to this test all worked out to the better. 

The launch is getting closer and closer. 

Long sleeve merino

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Beyond a long sleeve sweater.

Beyond a long sleeve sweater.

Something really really nice is cooking. Knitted with the same nice combination of Merino wool and Tencel as our Lupin tee but in a heavier and thicker quality.

Some of you might have seen it in our live streams and we thought it would be nice to give you a quick updated on the progress. Using this piece during the summer it has become my go to sweater in almost any situation. The quality of the fabric in combination with its thickness makes it so incredibly versatile. The fabric is around 45 gram heavier than the fabric in Lupin making it work great a in-between-layer. I have mostly used it on top of the Lupin tee but I could also see how this could be used a the very first layer too.

merino sketch

The fit is similar to the Lupin tee and just as the tee is it slightly longer in the back. On the front you find a halv-zip much inspired by a bike jersey, where you get the possibly to ventilate incase you get to hot.  

The fabric has the same melange effect as the tee and is really soft on the inside. We have decided to make it in two colors a green and a black version, and the first production run will be limited to make sure you stay tuned!

merino fabric
merino colors

We still have a few more steps to take but the goal is to launch it before Christmas and in two colors. Stay tuned for more details on this project soon!

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A shirt for windy days.

A shirt for windy days.

It has been a while since the last blog post now but a lot of things has happened and there are so many things we would like to give you an update on. Like the status on the insulation jacket, more sizes, new colors on Ljung and the new long sleeve Merino sweater. But before we talk about all those things we wanted to give you some insights on another project that we have been working on. We have not showed anything on this piece before and it has been one of those ideas that has been laying around or a while and then suddenly they start to grow.

It is a super practical piece that will compliment the current products in a great way. Not really sure what to call it and it is kind of a mixture between a shirt, over shirt and wind jacket. The idea came from the Vide fleece, with the same kind of buttons but with properties of being light weight and packable.

windshirt

The layout is very straight forward:

  • Collar that is small enough not disturbing when folded down but large enough to give some protection in the back when folded up.
  • Snap buttons for quick and easy adjutments.
  • Fit that is straight and a slight overshirt feel to it for good movment but still not bulky.
  • Lightweight and packable, kept it in my shorts pocket during a mtb climb and when it got windy on the top I simply put on.
windshirt
windshirt

Stay tuned for more details on this project soon, details like fabrics and some other small but really neat features.

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