NORRA.

Insulation jacket.

Insulation jacket.

It has been a few weeks since the last update and it is really about time to share some more information on the next project. During the past year we have been building up a set of extremely carefully designed outdoor products. Starting with pants followed by a Merino tee and a Polartec fleece. It is time to introduce another layer to our range! It is an idea of a system of two jackets that can be combined, or used on their own has slowly been growing. Kind of a two step system, an insulation piece and a shell. The idea is to work from the inside out and start with the insulation jacket.

 

The insulation jacket.

Sketch
Sketch
Sketch

We want to make an insulation jacket that is made from as much post consumer waste as possible. 100% recycled insulation, 100% recycled lining and shell fabric, 100% recycled thread, 100% recycled zippers.

 

Basically the worlds most recycled insulation jacket.

 

This should be an extremely multifunctional piece and it will be design for our "Outdoor Essential" category. This means that its functions will be suitable for any outdoor activity and the design will be so subtile that you are going to want to wear it every single day.

 

Brief design outlook:

The initial design layout is based on the hooded fleece that we also are working on. A benefit of using a synthetic insulation, is that all quilt stitching can be done on the inside of the jacket, resulting in a shell and exterior that is free from seams. This will give the jacket a very clean and timeless expression.

Also all seams in cuffs, hood and lower bottom is placed and constructed in a way that gives each edge an extremely clean look.

 

Brief function outlook:

- Helmet compatible hood.
- Soft touch fleece chin guard.
- Dual way zipper.
- Zipped hand pockets.
- Internal open large pockets.
- Soft touch fleece cuff and wrist guard.
- Bottom adjustments.

 

Brief pirce range outlook:

Our online price target is 1700-1900 SEK.
The retail competition price 2200-2900 SEK.

 

Stay tuned for more information soon!

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Ljung + Lupin + Vide + ?

Ljung + Lupin + Vide + ?

2019 was a really exciting year. We finally started to deliver the Ljung pants and it has been really nice to hear all your great feedback. As a lot of sizes quite quickly went out of stock we made a new order and the second production of the Ljung pants are now ready and we are now only waiting on the delivery which is expected in the end of February.

The collaboration with Marbäck tricot is also one of the highlights of the year. Seeing the traditional Swedish craftsmanship as the fabrics is being knitted in Sweden is a true joy. The result: The Lupin Merino and Tencel t-shirt is now in full stock.

Finally the Vide Polartec Fleece campaign that was successful marked a new chapter in Norras journey. I am so extremely grateful for all your support!
The production is getting started and I will keep you all updated on the progress.

collection

So, whats next to come?

What would you like to see as the next development?

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The Vide Polartec® fleece jacket is finally live!

The Vide Polartec® fleece jacket is finally live!

It feels extremely exciting to let you know that the Kickstarter campaign for The Vide Polartec® fleece is now live! I cannot tell you enough how much we believe in the Vide jacket and this marks a big step in Norras journey.

To be able to take this step, Norra needs your support once again. The campaign will last for 30days and we need to collect about 170 pre-orders to be able to produce the jacket.

Fingers cross and once again thanks for all the support!

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Kickstarter campaign in the making.

Kickstarter campaign in the making.

We are extremely eager to let you know that we are making some big progress in the Polartec fleece project and we are currently working on building the Kickstarter campaign.
We have decided that we will launch the cardigan jacket for now and during the past weeks we have been busy making all materials needed for the campaign.

Some of the movie was filmed by the lake Vättern. We where guided by Andreas and Sofia @fjalldrottningen to the east side of the lake where we had the most magic sunset ever.

We are so grateful for all the amazing support we get from friends and family, without you this would never be possible. In the studio Anna and Björn, local heros from Nynäshamn put on their modelling skills.

Kickstarter

As many of you already know, it was thanks to your support on Kickstarter Norra came alive. We have once again decided to reach out to you through a second Kickstarter campaign.

One of the big challenges with developing new products, is to be able to fund the production. Kickstarter helps us to get started by acting as a crowdfunding platform. By collecting pre-orders from those of you who like our idea and product, we can get some of the funding we need before we start the real production.

For those of you who found out about Norra after the Ljung pants campaign and are not familiar with Kickstarter, here is a list of some of the questions that we got before and during the Ljung pants campaign.

If there is anything else you wonder, please comment below.

 

What is Kickstarter?
Kickstarter is a funding platform for creative projects. Everything from clothing, gear, games, music, and technology. Kickstarter is full of ambitious, innovative, and imaginative ideas that are brought to life through the direct support of others.

 

How does it work?
Every project creator sets their project’s funding goal and deadline. If people like the project, they can place an order to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when the deadline has been reached. Funding on Kickstarter is all-or-nothing. If the project falls short of its funding goal, no one is charged.

 

Are there any fees?
No, there are no extra fees for backers (buyers). Just the price of the jacket and the possible freight.

 

What happens if the Norra project does not reach its funding goal?
No money will be charged.

 

When do I know if the Norra project reach its goal or not?
When the deadline for the project is reached, which is usually after 30 days. The Norra kickstarter campaign page will show how long time that is left.

 

What if I got the wrong size?
Although we work very hard to ensure that you get the right size straight away, it’s possible that some of yous won’t find your size in their very first attempt. If this is the case for you, we’ll happily exchange your jacket for the correct size.

To make things as fair as possible, you will cover the cost of shipping the jacket back to us, but we’ll pay to ship you your new size.

 

I don't live in Sweden. Will I have to pay any taxes or customs to get my Norra Ljung Pants?
As long as your shipping address is in the EU, you won’t have to pay anything extra since we’ve included VAT in our price.

Possible import taxes (or other applicable taxes) may apply to shipments to other countries, and will be covered by the recipient. See your country’s shipping and import rules and regulations for more details.

 

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A craftsmanship that makes all the difference.

A craftsmanship that makes all the difference.

It is strange but you rarely get to see how the products you wear are made. Somehow, almost like magic, new products pops up in the stores. It is almost like we have forgotten the craftsmanship that lies behind. 

About two hours outside of Riga you find a small town called Kuldiga. An old town with beautiful buildings and also known for its extremely wide waterfall. 

Here you find a 200 year old brick building, just like what you would imagine a classic factory building to look like. 

Where the tradition of craftsmanship is mixed with modern technology, creating a blend of perfect harmony. This is where the Lupin t-shirt gets sewn. 

As the fabric arrives from Marbäck it goes through a five step process and it all starts with washing. 

After that the different pattern parts are cut and it is all optimised leaving as little waste as possible.  The skilled seamstresses put the parts together and Lupin t-shirt is almost finished. Before final packaging, each t-shirt goes through a final inspection making sure they all meet the expected quality. 

Within this week the production will be finished and we are extremely eager to start delivering the Lupin t-shirt to you! 

Stay tuned!

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