NORRA.

Beyond a long sleeve sweater.

Beyond a long sleeve sweater.

Something really really nice is cooking. Knitted with the same nice combination of Merino wool and Tencel as our Lupin tee but in a heavier and thicker quality.

Some of you might have seen it in our live streams and we thought it would be nice to give you a quick updated on the progress. Using this piece during the summer it has become my go to sweater in almost any situation. The quality of the fabric in combination with its thickness makes it so incredibly versatile. The fabric is around 45 gram heavier than the fabric in Lupin making it work great a in-between-layer. I have mostly used it on top of the Lupin tee but I could also see how this could be used a the very first layer too.

merino sketch

The fit is similar to the Lupin tee and just as the tee is it slightly longer in the back. On the front you find a halv-zip much inspired by a bike jersey, where you get the possibly to ventilate incase you get to hot.  

The fabric has the same melange effect as the tee and is really soft on the inside. We have decided to make it in two colors a green and a black version, and the first production run will be limited to make sure you stay tuned!

merino fabric
merino colors

We still have a few more steps to take but the goal is to launch it before Christmas and in two colors. Stay tuned for more details on this project soon!

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A shirt for windy days.

A shirt for windy days.

It has been a while since the last blog post now but a lot of things has happened and there are so many things we would like to give you an update on. Like the status on the insulation jacket, more sizes, new colors on Ljung and the new long sleeve Merino sweater. But before we talk about all those things we wanted to give you some insights on another project that we have been working on. We have not showed anything on this piece before and it has been one of those ideas that has been laying around or a while and then suddenly they start to grow.

It is a super practical piece that will compliment the current products in a great way. Not really sure what to call it and it is kind of a mixture between a shirt, over shirt and wind jacket. The idea came from the Vide fleece, with the same kind of buttons but with properties of being light weight and packable.

windshirt

The layout is very straight forward:

  • Collar that is small enough not disturbing when folded down but large enough to give some protection in the back when folded up.
  • Snap buttons for quick and easy adjutments.
  • Fit that is straight and a slight overshirt feel to it for good movment but still not bulky.
  • Lightweight and packable, kept it in my shorts pocket during a mtb climb and when it got windy on the top I simply put on.
windshirt
windshirt

Stay tuned for more details on this project soon, details like fabrics and some other small but really neat features.

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The worlds best webbing belt.

The worlds best webbing belt.

This might seem like a basic product, just a normal webbing belt. But it is one of the most exciting projects we been working on and possibly the worlds best webbing belt. The fact that it is such a simple product and yet with so much possibilities both aesthetically and from a production point of view makes it really really fun working on.

 

We have just received the final sample of the aluminum buckle and it looks great. It has been made by our friends at UTX and is Bluesign approve. The combination with the webbing quality and the aluminum buckle make this belt extremely long lasting, you will never need another belt once you have this one.

 

webbing belt samples
webbing belt

This project has been in the making for quite some time now and make sure to read the initial blog post on the webbing production and benefits of Solution dyed yarn here: https://www.norraoutdoor.com/blog/2021/02/16/a-small-product/

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Insulated jacket.

Insulated jacket.

One of the very initial starting points for Norra was to share as much as possible and give you a window to whats going and it is finally time to share some more info on whats being worked on. It has really been too long since we posted anything on this project but it has been slowly cocking  in the background and this lastest status. 

As brief background on this project. It all started out as an idea two jackets, one insulation piece and one shell piece, both of which should work together and on their own. We have been focusing on the first piece, the insulation jacket.

Just like any of our product we want it to be extremely versatile both interms of functions both also from an aesthetic point of view. Essentially an insulation jacket that you feel comfortable wearing in any situation. All the functions and material properties for an active outdoor life but with a simple approach to design.

The exterior has its origin from Vide. The same classic design over the shoulders and chest which integrates really well with a zipped chest pocket.

design sketch jacket
design sketch jacket

The design and features has been slightly adjusted since last time we showed sketches.  On the outside have we placed two zipped main pockets and one zipped chest pocket. We have tried to make all details in such a way that they can easily be repair if needed. For example the hood adjustment that is external and therefore much simpler to repair if anything should break. On the inside we find an adjustment in the hem, more details on this one and some of the other parts of the jacket as soon as the first sample arrives.

As always are we looking for the most responsible ways of working with materials and production and in this case will try to use as much of the same material as possible and make that out of as much recycled content as possible.

One of the worlds leading producers of insulation is Primaloft. They have been refining the technology of creating high-preforming insulation made from post-consumer polyester for years. They are also bluesign approved which is great! The plan is to use a 100g/sqm insulation padding made from 100% post-consumer recycled polyester.

Primaloft insulation
Recycled fabrics

For this project one could say that the insulation is equally important as the fabrics and the fabric that we are looking at are as well made from 100% recycled polyester and bluesign approved. The outer fabric has a matt finish and weaved with a small rip-stop givning it a tear strength of 9,8N in both the warp and weft direction while weighing in a 60g/sqm. The lining also be made from 100% recycled polyester and bluesign approved but in a slightly simpler plain weave. 

Next up is first prototype, stay tuned 🙂 

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2000 reviews.

2000 reviews.

We are extremely happy to let you know that we just past one great milestone in our pursuit of making high quality, transparent and responsible outdoor gear available to more. We just passed 2000 product reviews and we can’t thank you enough for all the great words and good input that we have gotten so far. It is extremely encouraging to see and read all the reviews and it really encourage us to make even better products going forward.

So, here's what you think so far:

The Ljung outdoor pants is by far the most reviewed product and not that strange since this was where it all started. With 950+ reviews this one makes up for almost half of all our reviews. What is extremely fun to see is how well the new Lind pants and Shorts has been received. Not even a year since the launch and combined together the shorts and pants have over 400 reviews so far.

review

The highest ranked product is the Vide Polartec fleece with a result of 4,9/5. This is an interesting piece and it feels like that people how have bought really really likes it, including us of course 🙂

Even though so many of you like what we are doing, there is still room for improvement. Sometimes that color was not as expected, or the material did not feel as you hoped. And it do happen that things break, but we really hope that we catch all of you how is not happy with what you’ve received.

One feedback we have received, is your experience of the women's version of Ljung. Some of you felt that the size where too narrow and too low in the waist. To meet your request, we have updated the women's fit with a slightly higher waist and wider seat. 

If we where to pick one key learning from all of our reviews, it is that by far, the most common reson for returning an item or giving it a less good review, our limited offer of sizes. Especially when it comes to leg length. We need more sizes, period.

 

Check out the below summery of all styles and reviews:

ljung pants

4,7 of 5.

The Ljung pants has got a total of 951 reviews.

Men | Women

4,8 of 5.

The Lupin tee has got a total of 324 reviews.

Men | Women

Vide fleece

4,9 of 5.

The Vide fleece has got a total of 121 reviews.

Men | Women

Lind pants

4,7 of 5.

The Lind pants has got a total of 254 reviews.

Men | Women

Lind shorts

4,8 of 5.

The Lind shorts has got a total of 178 reviews.

Men | Women

4,9 of 5.

The Lav neck warmer has got a total of 45 reviews.

Unisex

Eva knee pads

4,4 of 5.

The Eva knee pads has got a total of 85 reviews.

Unisex

Ask polartec

4,8 of 5.

The Ask hoodie has got a total of 37 reviews.

Men | Women

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