Made in?

Producing textile products is quite complex, especially when working with technical and functional materials, as often used in the outdoors. We strive to use the most responsible materials and production options and we are constantly searching for new and better ways.

As a part of this search, we believe that transparency plays an extremely important role. Once one fully understand the complexity of production, one can start to change it and that is why we also want to share the true story behind our products.

Products

You know that small label inside all clothing that states “made in”, what does that actually mean?

You might think that it states the country where your product has been made in, but that’s only the very final step of production and a very small part of the truth. To really understand where a product has been made you have to break it down into all its components.

But let’s start from a finished garment and work our way back, and let’s look at one of our products, the Lupin Merino wool and Tencel t-shirt.

The final level of production is the assembly. This is where the garment is cut and sewn together.

This level can be called tier 1.

The country where tier 1 takes place is stated on the small care-label inside your clothes. Our t-shirt is sewn in Latvia and that is the final step of production and also what is stated inside the t-shirt.

Cutting fabric

If we now start to break our t-shirt into its different components, we find that it actually consists of quite many different parts.

1. The fabric.

2. The thread.

3. The care-label (with the “made in” text)

4. The brand neck label.

5. The small brand label in the side seam.

All these components are almost never produced in the same country as where the product is sewn.

This level of production can be called tier 2 and this information is almost never communicated to you. Let’s look at our list again.

1. The fabric. 

Knitted in Sweden, dyed in Poland.

2. The thread.

Spun in India and Thailand.

3. The care-label (with the “made in” text). 

Weaved and finished in China.

4. The brand neck label. 

Weaved and finished in China.

5. The small brand label in the side seam. 

Weaved and finished in China.

As you can see we have now added 5 more countries to the list. And as you can see, even tier 2 can involve more than one country for making one component.

But this is only level 2 and these are the countries where the components, which are also products, have been assembled. The materials for these components rarely originates from the same country as they have been produced in.

Knitting machine

Let's dig deeper and this level of production can be called tier 3.
Before a fabric can be knitted or a label can be woven, we need yarn. Let’s look at our list again.

1. The fabric.

Yarn produced in Austria and UK.

2. The thread.

Yarn produced in China.

3. The care-label (with the “made in” text). 

Yarn produced in China.

4. The brand neck label.

Yarn produced in China.

5. The small brand label in the side seam.

Yarn produced in China.

As you can see we have now added another 2 countries to the list. But before any of these yarns can be produced we need raw materials.

This level of production can be called tier 4 and some of these materials, never all, are actually stated in your garments care-label too, but only its content not where it originates from. Let’s look at our list again.

1. The fabric. 

The fabric consists of 60% mulesing free Merino wool, 40% Tencel. The Merino wool fiber comes from South Africa. Tencel comes from the raw material wood and this wood originates from South Africa, Czech Republic, Slovenia, Slovakia, Ukraine, Scandinavia, Baltic countries, Russia and USA.

2. The thread. 

The thread consists of Polyester that comes from China.

3. The care-label (with the “made in” text). 

The care-label consists of Polyester that comes from China.

4. The brand neck label.

The neck label consists of Polyester that comes from China.

5. The small brand label in the side seam.

The brand label consists of Polyester that comes from China.

19 different countries.

We have now added another 13 countries to the list. This means that our Lupin Merino wool and Tencel t-shirt originates from 19 different countries.

So when it comes to the answer to where a garment has been made, the correct answer is almost always worldwide. If you are interested in knowing where your garments has been made - dig deeper. It is in almost no case only made in the country stated on its label.

So why have we only stated Latvia in our Lupin t-shirt care-label? You need to state the tier 1 production country in the garment but there is no one stopping you from adding all countries. As you can see the list of countries fast becomes really long and as we only sell from our homepage we felt that it was easier to state all our components origin at our homepage instead. Here you find all components and ingredients and their country of origin: https://www.norraoutdoor.com/ingredients/ 

Lupin Merino t-shirt men’s.
Fjäll-blå(blue).
545 sek.

Lupin Merino t-shirt women’s.
Barr-grön(green).
545 sek.

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