Insulation jacket.

It has been a few weeks since the last update and it is really about time to share some more information on the next project. During the past year we have been building up a set of extremely carefully designed outdoor products. Starting with pants followed by a Merino tee and a Polartec fleece. It is time to introduce another layer to our range! It is an idea of a system of two jackets that can be combined, or used on their own has slowly been growing. Kind of a two step system, an insulation piece and a shell. The idea is to work from the inside out and start with the insulation jacket.


The insulation jacket.


We want to make an insulation jacket that is made from as much post consumer waste as possible. 100% recycled insulation, 100% recycled lining and shell fabric, 100% recycled thread, 100% recycled zippers.


Basically the worlds most recycled insulation jacket.


This should be an extremely multifunctional piece and it will be design for our "Outdoor Essential" category. This means that its functions will be suitable for any outdoor activity and the design will be so subtile that you are going to want to wear it every single day.


Brief design outlook:

The initial design layout is based on the hooded fleece that we also are working on. A benefit of using a synthetic insulation, is that all quilt stitching can be done on the inside of the jacket, resulting in a shell and exterior that is free from seams. This will give the jacket a very clean and timeless expression.

Also all seams in cuffs, hood and lower bottom is placed and constructed in a way that gives each edge an extremely clean look.


Brief function outlook:

- Helmet compatible hood.
- Soft touch fleece chin guard.
- Dual way zipper.
- Zipped hand pockets.
- Internal open large pockets.
- Soft touch fleece cuff and wrist guard.
- Bottom adjustments.


Brief pirce range outlook:

Our online price target is 1700-1900 SEK.
The retail competition price 2200-2900 SEK.


Stay tuned for more information soon!


T-shirt sketches in notebook
Our vision is to make great and multi-functional gear and clothing that can be used for all kinds of outdoor
It has been a few weeks since my last post and a lot things have happened during this period! This
T-shirt development
We are pushing forward with the design of the t-shirt and as this is supposed to be your go-to t-shirt


Denna ser riktigt bra ut!

Nu är jag sent ute, men något jag saknar är en lättare primaloft-jacka (25-50 g stoppning) med dubbla napoleonfickor (bröstfickor). Det är grymt vid flugfiske/fiske kallare dagar när man vill ha en isolerande jacka innanför vadarna, men ändå ha åtkomst till fickor. I övrigt tycker jag att nuvarande fickor kanske bör sitta lite högre för att inte riskera att blockeras helt av ett midjebälte vid vandring i riktigt kallt väder.

Väntar med spänning på denna och Vide med huva.

Tack och bra input! Jackan ligger lite längre fram men fleecen med huva ligger närmare i tiden! Kolla in kommande live sändning nu på onsdags 2/6 på Instagram kl 16.45


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