T-shirt sketches in notebook

Outdoor essentials.

Our vision is to make great and multi-functional gear and clothing that can be used for all kinds of outdoor activities. As we plan ahead for the upcoming products we felt the need to revisit our idea of a clear and simple range structure.

These are our three categories:


Outdoor essentials.

Your basic essentials for example: more basic t-shirts, shirts or pants. Products that you would wear everyday all week.


Outdoor specifics.

Outdoor gear that has slightly more features, possibly for more specific activities.




Outdoor innovations.

Outdoor gear that pushes the limits and challenges current status quo.




The Ljung Pants is placed within the outdoor specific category and as we now initiated our second product we wanted to add a product in the outdoor essential category.

The idea is to make your everyday, every activity t-shirt. Basically a t-shirt you feel comfortable wearing to any activity or occasion, home to work to adventure.

We have just started the process and the very first step is to ask you! We already got some really great input from Instagram and Facebook and this really helps us to define the initial direction. The overall most clear input was to use merino wool and possibly in combination with another fiber for durability.



Merino fabric


ride hike bike
RIDE-HIKE-EAT. YOUR EVERYDAY MULTI-ADVENTURE SWEATER. Beyond a long sleeve sweater, your everyday multi-adventure sweater, thats it. Multi-purpose and multi-use is
Outstanding production. A part of the design philosophy is that a product is not designed until it has been produced.
norra logo with mission text - honest, uncomplicated and functional gear from carefully selected and sustainable materials.
Norra is the idea of combining a burning passion for the outdoors with the burning passion for product design and

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