Packaging

Figuring out the packaging.

One important aspect of being able to deliver our products to you will be the packaging. We wanted to find a way to keep the packaging as minimalistic as possible but still protect the products during transport.

When working with the packaging we focused on what we think is it’s two primary functions.

Protection:

One of the primary functions of the packaging is to protect the product from outside elements. A great way to do this with as little environmental impact as possible is to climate compensate for the packagings life cycle. We will use a bag with the Återbära initiative to make it 100% climate neutral. Read more about Återbära here. 

Packaging sketch
Hangtag on pants

Communication:

Since we don’t need traditional retail hangtags, we have the opportunity to explore the format of the hangtag and the amount of information it communicates. The input we got from you was the importance of care and handling instructions as well as features and material specifications.

We are really looking forward to the delivery and it is getting closer and closer!

RELATED STORIES.


Woven label
Define, refine and redefine.
We are not only constantly evaluating our pants, we are also evaluating how and in what way we should be
Read more.
Pant design
The outdoor pant.
As mentioned earlier our first product will be a classic outdoor pant and I thought it’s time to share some
Read more.
Insulation jacket.
It has been a few weeks since the last update and it is really about time to share some more
Read more.

2 comments

Avatar
Rania {Northbound Journeys}

I am so glad to see the thoughts you put into this, your brand and are more than just the pants – I really feel that sustainability and quality runs through all of NORRA. I am super excited that we’ll get our pants soon!

Live slow, stay wild // Rania

Hi!

Thanks for the great feedback, we really want to apply this strategy on more products going forward!
And we are really looking forward to get the pants out to you!!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.