Ljung production facilities
A visit to the Ljung Outdoor Pants production facilities.
Our partner that will sew the Norra Ljung Outdoor Pants is situated South-east of Hanoi. Their factory is strategically positioned
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Map South Korea
Outdoor in South Korea
In between our meetings in Seoul we took the chance to check out the Korean outdoor scene. After some asking
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fabric samples
A visit to our fabric suppliers
Even though we are just producing one product there are many details that needs to align, and the main components
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Norra button, hook, elastic cord
3 weeks post Kickstarter
Just three weeks post the ending of our first Kickstarter-campaign for our Ljung Outdoor Pants, we are pushing full throttle
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Kickstarter
We are live on Kickstarter.
We are extremely excited to let you know that our Kickstarter campaign for Ljung Outdoor Pants is now live! It has
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Norra Ljung pants
Building the Kickstarter campaign.
During the past weeks we have been working on getting the Kickstarter campaign site and video ready.  Sharing the studio
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Kickstarter
Why Kickstarter?
Why Kickstarter? As many of you already know, we have chosen to use the funding platform kickstarter.com to launch our
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Prototype Ljung pants
Following up and making adjustments.
It has been a while since our last post. There are so many things happening at the same time right
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Podcast Vilse
The podcast Vilse.
Last week was exciting in many ways! As we are approaching the Kickstarter launch I was interviewed by the Swedish
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Woven label
Define, refine and redefine.
We are not only constantly evaluating our pants, we are also evaluating how and in what way we should be
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Colors.
A while ago, we made a small survey on Instagram and Facebook regarding the coloring of our pants. We wanted
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Norra
Identity.
Back in 2007 I got the opportunity from my design school to work on a project at NASA and the
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Thank you for all shown interest.
Thank you for the all shown interest in being a test person for our outdoor pants! We are blown away
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Looking for test persons.
We are making progress in the development of our first pair of outdoor pants, but before we launch the pants,
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Norra Petter Jacob
Growing team.
I'm happy to announce that Norra now has a bigger team! Petter is also a local from Nynäshamn and we
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Juki
Design-test-refine repeat.
What started as an idea and a simple sketch have now gone through a bunch of steps that has been
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Outdoor pant
Prototypes.
It has been a few weeks now since the last post. Things are progressing very well although we wished it
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Pant design
The outdoor pant.
As mentioned earlier our first product will be a classic outdoor pant and I thought it’s time to share some
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Outdoor pant
The Launch.
As you might know we are currently working on our first product, a classic outdoor pant. Features are being designed,
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wordmark
Trademark registration.
This has not been straightforward however the name Norra was finally registered at the Swedish PRV. Hurray!      
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