TOGETHER.
Our idea is to build Norra and our products together with the user, together with you. We want you to be part of the process already from the beginning.



THAT ONE AND A HALF MISSING LAYER.
You need just a little bit more warmth than what a Merino t-shirt can give? Use it as a first layer. If you need just a little bit less warmth than what a Merino t-shirt plus a fleece can give? Use it as a second layer on top of the t-shirt. Simply the perfect 1,5 layer, and you can not image how versatile it is.
DIRECT TO YOU.
By cutting out all the middlemen and selling directly to you can we lower the threshold for you to invest in great gear.
This enables us to provide more value for the money and make high-quality products available to more people.

Product costs.
Materials |
300 SEK |
|
Manufacturing |
105 SEK |
|
Transportation |
10 SEK |

Our Price.
1195 SEK

Traditional price.
- Distributer
- Retailer
1600 SEK
There are multiple types of materials used in our products, everything from wood, wool, plastics to metals. Each and every one of these materials are being made using a variety of processes.
We choose our materials carefully both from how they are made to how they function but also to how they can be circulated once the product cannot be used any more.
* Really important to understand is that even if a single material in theory can be recycled or biodegraded there are today currently no standardised recycling or biodegrading systems for textile garments.
We believe that transparency plays an extremely important role. Once one fully understand the complexity of production, one can start to change it and that is why we also want to share the true story behind our products.
To really understand where a product has been made you have to break it down into all its components and materials. All these materials and components are almost never produced in the same place or country as where the product is sewn.