A celebration for the love of the river flowing, the feel of the rod in your hand, and the thrill of the catch. The patience, skill, and a the deep mutual appreciation for nature.

Imagine pants and shorts that feels like a summer breeze. Just that right balance between weight, stretch, fit and features

Built on Polartec® technology, this hoodie dramatically changes the way we should imagine a fleece product to be made. It brings back the same incredible feeling of quality and exceptional durability that made clothing in the past go from one generation to the next without falling apart.

With multiple pockets, several adjustment possibilities, side ventilation and sustainable materials, the Ljung outdoor pants sets a new standard when it comes to performance and price.

We are not making a seasonal statement but a long lasting companion. A companion that will follow you all year round, let us introduce Vide.

Byond a long sleeve sweater, your everyday multi-adventure sweater, thats it. Multi-purpose and multi-use is for sure one of the cornerstones in every product we launch and one of the key thoughts behind the brand.

The mission was to create that one- single- t-shirt that simply works for every occasion. Your everyday, every activity t-shirt. Basically a t-shirt you feel comfortable wearing to any activity or occasion, home to work to adventure.

When trying to do things differently even the smallest of products needs time. This particular one has been in the making for more than 1,5 years.