A celebration for the love of the river flowing, the feel of the rod in your hand, and the thrill of the catch. The patience, skill, and a the deep mutual appreciation for nature.
Imagine pants and shorts that feels like a summer breeze. Just that right balance between weight, stretch, fit and features
Built on Polartec® technology, this hoodie dramatically changes the way we should imagine a fleece product to be made. It brings back the same incredible feeling of quality and exceptional durability that made clothing in the past go from one generation to the next without falling apart.

This hoodie dramatically changes the way we should image a fleece product to be made.

This hoodie dramatically changes the way we should image a fleece product to be made.
With multiple pockets, several adjustment possibilities, side ventilation and sustainable materials, the Ljung outdoor pants sets a new standard when it comes to performance and price.
We are not making a seasonal statement but a long lasting companion. A companion that will follow you all year round, let us introduce Vide.
Byond a long sleeve sweater, your everyday multi-adventure sweater, thats it. Multi-purpose and multi-use is for sure one of the cornerstones in every product we launch and one of the key thoughts behind the brand.
The mission was to create that one- single- t-shirt that simply works for every occasion. Your everyday, every activity t-shirt. Basically a t-shirt you feel comfortable wearing to any activity or occasion, home to work to adventure.
When trying to do things differently even the smallest of products needs time. This particular one has been in the making for more than 1,5 years.
Our idea is to build Norra and our products together with the user, together with you. We want you to be part of the process already from the beginning.
One part of this process is product-testing and we would like to take the opportunity share the lovely people, stories and places that we get to know during this process.
Norra is the idea of combining a burning passion for the outdoors with the burning passion for product design and development.
We love being outdoor and we love gear. The idea is to simply combine the two with the mission to create honest, uncomplicated and functional gear from carefully selected and sustainable materials.
Our products are built to last, however they still need some tender, love and care.
These are our best tips on how to take care of your Norra products.